Student’s Motivation for News Media Consumption: A New Learning Approach
Pakistani media has passed through huge changes and significant growth since 2002. The increased number of private channels ultimately changed the user media consumption habits. The establishment of the new multiple media environment and its influence to reform the patterns of news media consumption has in turn affects the motivation level of students. The researcher approach has combined uses and gratification and Rubin (1984) motivational measurements for multiple news media consumption for learning and motivation from news media channels. Using simple random (probability) sampling with digital dialing, the researcher successfully completed the survey with 143 students in total from Islamabad different universities. The study result shows that education level influences the media consumption of the students’. Higher level of education is significantly associated with learning motivation for news media consumption.