Social Media Use by Faculty Members of the University of Peshawar
In developing countries, the utilization of web 2.0 Technology, commonly known as Social Media, in education, learning and research is a new phenomenon. Many universities and other degree awarding institutions encourage faculty and students to utilize web 2.0 technologies for educational purposes. While using this amazing technology, faculty and students can share their ideas, retrieve information for class work, research, study and teaching, discuss problems with others, and publish, edit and create useful information through dynamic web pages. The study has been conducted to know as to why and for what purpose these technologies are being used and what obstacles faculty face while using these technologies. The total population for this study was comprised of approximately 595 faculty members. Using convenient sampling technique, 150 questionnaires containing seven questions were distributed to the faculty members of the University of Peshawar out of which 130 questionnaires were received back. After careful examination, 120 were considered valid for analysis with a response rate of 86.66%. Results of the study indicated that the faculty has high familiarity with main web 2.0 tools; Facebook was used mostly, followed by Wikis, Blogs, LinkedIn and Twitter. The respondents were less familiar with Library Thing, Podcast, RSS and My space. Faculty utilized Web 2.0 Technologies mainly for communication, instructions, entertainment, learning and research. Power failure was the main problem in using web 2.0 technologies, followed by slow connection/speed, and unauthentic information.