Use of New Media Technologies among Students of Colleges and Universities in Pakistan
This study has explored the use of new technologies and gadgets of information and communication among students studying in various colleges and universities in Pakistan. A sample of 500 young people seeking education in universities and colleges of Rawalpindi-Islamabad twin cities from Intermediate to PhD level has been used to collect data regarding their uses of new media gadgets. The study also explored various new media trends with special focus on uses and gratification of media needs among the youth under the guidelines of Uses and Gratification theory. The results show that overall, the trend of remaining online while watching Television or listening to Radio has not been found very popular. Similarly, Net Cafes trend has not been found very popular. The study also found that the young people studying in universities and colleges belonging to the rural areas were also very keenly using the latest gadgets of communication for accessing Internet. These gadgets include Laptop, Tablet, and Mobile Phone. The results also show that the respondents of the study were not watching the video clips and movies to a large extent on the pornographic sites. The study shows that the youth uses media at their choice for needs satisfaction, which means that theory ofUses and Gratification theory as proposed by Katz and colleagues (1974) is supported by the study.